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Business Trade Shows Part III: After the Event

    So, you made it back home from the show. You’re exhausted and work has backed up in your absence. Here is where the entire investment in the show can go down the drain. Follow-up is critical. Every one of those prospects need to have follow-up. Lots of it....

Business Trade Shows Part II: During the Event

    We’re back. In the last post, we talked about building momentum toward a trade show exhibition. Today, let’s look at your efforts during the show itself.You already should have sent out a reminder the morning of the show in posts on all your social...

Business Trade Shows Part I: Before the Event

​    Going to a tradeshow for the first time? Don’t make the mistake of viewing this as a 1-2 day discreet marketing event. Instead, view your exhibit at a tradeshow as the central feature of a much longer and holistic marketing plan that builds to the event,...

Is Your Website Mobile Optimized?

    Smaller firms often struggle just to keep up with maintaining a website. Worrying about a scaled­ down version for mobile users seems like just too much trouble. Today’s blog is all about why this matters to you and why should you bother with a mobile...

Password Basics That Are Still Ignored

    You can have all the locks on your data center and have all the network security available, but nothing will keep your data safe if your employees are sloppy with passwords.   There are many ways data can be breached, and opening some link they shouldn’t is...

You’re Fired! Now Give Me Your Password

    “You’re FIRED!” ( now give me your password) Losing an employee is not usually a good experience. If they leave voluntarily, you lose a valuable asset. If they have to be fired, you have the arduous task of the progressive discipline process and...